From a small Mumbai team to a full marketing partner
Troika Tech started in 2012 as a small marketing team working with Mumbai businesses. Over the years our clients kept asking for the same thing: help us get noticed by the people who matter, and help us look credible when they search for us.
That is where our PR work comes from. A website, an advert or a social post tells people what you say about yourself. Coverage in a newspaper, a business channel or a respected news site tells them what someone else thinks is worth reporting. The second carries more weight, and it lasts.
Today public relations and media outreach is our focus: we plan the story, get it covered, prepare the spokesperson and report every result in writing.

Troika Tech Services: the facts
Who we are, where we are and what we do.
Founded
7 April 2012, in Mumbai. More than 13 years of marketing and technology work for businesses.
Office
Troika Tech Services, 702, B44, Sector 1, Shanti Nagar, Mira Road East, Maharashtra 401107. Open in Google Maps
What we do
Public relations and media outreach: press releases, founder profiling, launch, event and crisis PR.
Where we work
Mumbai, Thane and Navi Mumbai, with national coverage for clients anywhere in India.
Languages
English, Hindi, Marathi and Gujarati, as your audience needs.
Google rating
4.9 out of 5 from 144 reviews on our Google Business Profile.
Call or WhatsApp
In the news
Our own launches covered by The Print, Business Standard, ANI, Mid-Day and ABP Live (links below).
What Troika Tech does
Public relations
Media outreach, press releases, founder profiling, launch and crisis PR.
Launch and event PR
Launches, press meets and events planned backwards from the date, with media invites and follow-up.
Crisis and reputation PR
A calm plan when something goes wrong, and a clean search result for your name.
Have news to share? Let us talk.
Tell us what you are announcing. We call you back, ask the right questions and send a written scope before you commit.
How we work with every client
Simple rules we follow on every brief, big or small.
Story before budget
We first ask what is genuinely new about you. If there is no story yet, we say so and help you build one.
No guaranteed coverage
Editors decide what to publish. We promise effort, a clear plan and honest reporting, never fake placements.
Paid is labelled as paid
Sponsored articles are legitimate, but we always tell you which coverage is earned and which is paid.
Written scope first
Before you commit, you get a written scope: what we will do, for whom, by when and at what cost.
Report everything
Every pitch, interview and mention goes into a monthly written report, with what worked and what we change.
Plain language
We write the way journalists and readers speak, in English, Hindi, Marathi or Gujarati as your audience needs.
Coverage Troika Tech has earned for its own launches
Our own announcements were carried by national news platforms. These are the published articles.
The Print
A Troika Tech launch announcement, carried by The Print.
Read the article →Business Standard
The same announcement on Business Standard.
Read the article →ANI News
Carried by ANI, India's largest news agency.
Read the article →Mid-Day
Troika Tech election campaign service launch, covered by Mid-Day.
Read the article →ABP Live
The election marketing launch on ABP Live.
Read the article →A Mumbai team you can meet
Our office is at 702, B44, Sector 1, Shanti Nagar, Mira Road East, Maharashtra 401107, within the Mumbai Metropolitan Region. We work with businesses across Mumbai, Thane and Navi Mumbai, and plan national coverage for brands anywhere in India.
You speak to the people who do the work. When news breaks, you call a named person, not a ticket system.

Judge a PR agency by its work, not its claims
Every agency in Mumbai calls itself top or best. The words are free. What is not free is the work behind good coverage: understanding your business, finding the angle a reporter cares about, writing it cleanly and following up without being a nuisance.
A top agency should be able to show you how it will pitch your story, to whom and why. It should tell you which coverage is earned and which is paid. And it should report every result in writing, including the pitches that did not land.
Those are the standards we hold ourselves to, and the ones we suggest you use to judge anyone you hire, including us.

What working with Troika Tech looks like
One team, one plan, one monthly report.
A story audit
Before writing anything, we list what is genuinely newsworthy about you and for which media.
A real media list
Reporters and editors who cover your sector in Mumbai and nationally, built for your story.
Clean press material
Release, press kit, photos and spokesperson notes, written the way journalists need them.
One-to-one pitching
Personal outreach and polite follow-up, never mass mail.
Spokesperson preparation
Key messages and practice before interviews and TV appearances.
Written monthly reports
Every pitch, interview and mention, with lessons and next steps.
From your news to published coverage
Listen
Your business, news and audience.
Find the story
What is new and for whom.
Prepare
Release, kit and spokesperson notes.
Pitch
One-to-one outreach.
Report
Every result in writing.
What good PR delivers
What you can expect from steady, honest PR work over a few months.
Earned media coverage
Articles, interviews and mentions in publications your customers read.
Stronger search results
News coverage that appears when people search your brand or founder name.
Credibility in sales
Coverage your sales team can share with prospects and partners.
Investor and partner trust
A visible track record that supports fundraising and partnerships.
Talent attraction
A public profile that helps you hire good people.
Crisis readiness
A plan and relationships in place before anything goes wrong.
PR, advertising and social media
How PR differs from other ways of getting attention.
| PR | Advertising | Social media | |
|---|---|---|---|
| Who controls the message | Journalists and editors | You | You |
| Trust with readers | High | Lower, seen as paid | Depends on following |
| Cost model | Retainer or project | Pay per placement | Content and ads |
| Lasting effect | Articles stay online and in search | Stops when spend stops | Short-lived posts |
Claims a top agency will never make
If you hear these, ask more questions.
Guaranteed coverage in a named top publication
A warning sign. Ask the agency to explain it in writing before you sign.
A fixed number of articles every month regardless of news
A warning sign. Ask the agency to explain it in writing before you sign.
"As featured in" logos with no article links
A warning sign. Ask the agency to explain it in writing before you sign.
Results without a written report
A warning sign. Ask the agency to explain it in writing before you sign.
What would you like to do next?
Our PR services
Best PR agency in Mumbai: every service, and how to choose.
Read more →Contact us
Top PR agency in India: talk to our team.
Read more →Real estate PR
Project launches, possession news and developer profiles.
Read more →Healthcare PR
Hospitals, clinics and doctors, with medical facts checked.
Read more →Startup PR
Funding, launches and founder stories for the startup media.
Read more →Financial PR
Banks, NBFCs, fintech and wealth firms, within compliance rules.
Read more →Education PR
Schools, colleges and coaching: admissions, results and faculty.
Read more →Ready for coverage that builds trust?
Tell us what you are announcing. We call you back, ask the right questions and send a written scope before you commit.
About Troika Tech, top PR agency in Mumbai: questions
When was Troika Tech founded?
Troika Tech Services was founded on 7 April 2012 in Mumbai.
Where is your office?
At 702, B44, Sector 1, Shanti Nagar, Mira Road East, Maharashtra 401107.
What does Troika Tech do?
Public relations and media outreach: press releases, media relations, founder profiling, launch, event and crisis PR.
Do you only work in Mumbai?
Mumbai and MMR are home, and we plan national coverage for businesses anywhere in India.
How do I start?
Fill in the form on this page or message us on WhatsApp. We call you, understand your goal and send a written scope.
What makes a PR agency "top" in Mumbai?
Relevant media relationships, a clear plan for your story, honesty about paid and earned coverage, and written reporting. Size and logos matter less than fit with your sector.
Is Troika Tech a big agency?
We are a focused Mumbai team. You work directly with the people who write and pitch your story.
How much does a top PR agency in Mumbai cost?
Monthly retainers in Mumbai commonly range from about ₹65,000 to ₹3,00,000+. Project PR is quoted separately. We quote after understanding your goal.
Can you get us into national newspapers?
If your story has national relevance, we pitch it to national business and general media. We never promise a specific publication.
How quickly can we start?
Once the scope is approved, work on a release or pitch can start within days.
Do you handle crisis communication?
Yes: a holding statement, one spokesperson and a plan for the first 48 hours.
What industries do you work with?
Real estate, healthcare, startups, financial services, education and more; see our industry pages.
Do you offer one-time PR?
Yes. Project PR for a launch or announcement is quoted separately.
