Why it is different

Trust is the whole product

Healthcare is the one sector where a wrong claim can harm people. Health journalists in Mumbai are cautious, and medical councils restrict how doctors may promote themselves. Healthcare PR must therefore be accurate, modest and useful to readers.

The best healthcare stories are about patients helped, new capabilities, doctor expertise on common health questions and awareness campaigns. We build those stories with your doctors and check every medical fact with them before anything goes out.

Troika Tech PR team, Mumbai
What we do

Healthcare PR services

For hospitals, clinics, diagnostics and doctors.

New branches and facilities

Openings, new departments, equipment and technology stories.

Doctor expertise

Expert comments, health columns and interviews on common conditions.

Awareness campaigns

World Heart Day, Diabetes Day and seasonal health campaigns.

Patient stories

With written consent and privacy protected.

Medical events and CMEs

Media invites and coverage for conferences and camps.

Reputation care

Search results, reviews and calm handling of complaints.

How we work

From expertise to coverage

01

Brief

Doctors, services and goals.

02

Story

Expertise, cases, awareness.

03

Medical check

Doctors approve facts.

04

Pitch

Health and city desks.

05

Report

Coverage and enquiries.

Talk to us

Have news to share? Let us talk.

Tell us what you are announcing. We call you back, ask the right questions and send a written scope before you commit.

Tell us your story

We call you back, understand your goal and send a written scope.

No spam. Your number is used only to contact you about PR.

Before anything goes out

Medical communication care

What we check in every healthcare story.

No cure or guarantee claims

Outcomes described honestly.

Doctor approval

Every medical fact signed off.

Patient consent

Written consent and privacy.

Medical council norms

Respecting rules on doctor promotion.

Accurate statistics

Sourced and dated.

Sensitive images

Handled with dignity.

Story ideas

Healthcare stories that inform readers

Useful stories that build trust without advertising.

Seasonal health advice

Monsoon infections, heat stroke, festival-season diets and air quality advice from your doctors.

New technology explained

What a new scanner, robotic surgery system or lab test means for patients, in plain language.

Rare or complex cases

With consent, cases that show what your team can do, told carefully and without sensationalism.

Doctor columns

Regular expert columns on common conditions such as diabetes, heart health and joint pain.

Community health camps

Free check-up camps, screening drives and awareness walks in Mumbai neighbourhoods.

Healthcare access

Insurance, cashless treatment and affordable care explained for families.

Mumbai health media

Where healthcare stories appear

Health stories in Mumbai appear in the health pages of English dailies, city pages, Marathi and Hindi papers, health websites, television health segments and doctor-led YouTube and podcast shows. Patients increasingly search for a doctor's name before booking, so expert articles and interviews also strengthen search results.

Health journalists value doctors who explain clearly and avoid exaggeration. A doctor who is reliable on deadline becomes a regular source, which builds the hospital's reputation over time.

Troika Tech PR team, Mumbai
Common mistakes

Healthcare PR mistakes to avoid

These can harm patients and your reputation.

Promising cures or guaranteed outcomes

A warning sign. Ask the agency to explain it in writing before you sign.

Sharing patient details or photos without written consent

A warning sign. Ask the agency to explain it in writing before you sign.

Doctor self-promotion that breaks medical council norms

A warning sign. Ask the agency to explain it in writing before you sign.

Unsourced statistics or before-and-after claims

A warning sign. Ask the agency to explain it in writing before you sign.

Responding to complaints publicly with patient information

A warning sign. Ask the agency to explain it in writing before you sign.

Get started

Ready for coverage that builds trust?

Tell us what you are announcing. We call you back, ask the right questions and send a written scope before you commit.

Tell us your story

We call you back, understand your goal and send a written scope.

No spam. Your number is used only to contact you about PR.

FAQ

Healthcare PR Agency in Mumbai: questions

Can doctors do PR?

Doctors can share expertise and awareness through media, within medical council rules on self-promotion. We plan content that informs rather than advertises.

Do you write medical content?

We write it with your doctors, and they approve every medical fact.

Can you promote a new hospital branch?

Yes: opening news, new facilities and the doctors who lead them.

How do you handle patient stories?

Only with written consent, protecting privacy.

Do you handle negative reviews?

We help you respond calmly and fix the underlying issue; we never post fake reviews.

How much does healthcare PR cost?

Campaigns are quoted per project; hospitals usually choose a monthly plan. We quote after understanding your goals.

Do you work with single-doctor clinics?

Yes, with expert content and local coverage suited to clinics.

Can you help a new diagnostic centre?

Yes: launch news, technology explainers and local awareness.

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