Media relations and press
The work that gets your story in front of journalists and into print, TV and news sites.
Press release writing and distribution
A headline that says what is new, the facts, a quote worth using and a clean photo. Sent to the reporters who cover your subject, not a blast list of thousands.
Media relations and outreach
Story ideas pitched one by one to the right reporters and editors, with follow-up, interview coordination and briefing notes for your spokesperson.
Press kits and media lists
A ready press kit with company facts, photos, spokesperson bios and past coverage, and a media list built for your sector and city.
Founder, CXO and reputation PR
Make your leaders the people journalists call, and keep your name clean when people search for it.
Founder and CXO profiling
Interviews, opinion articles and expert comments that position your founder as a voice in your industry.
Thought leadership content
Bylined articles, data stories and commentary on trends, written in your voice and placed with relevant publications.
Online reputation and digital PR
Coverage on news and industry websites, a clean search result for your brand name, and a plan for reviews and profiles.
Launch, event and crisis PR
Planned backwards from the date, with every detail written down.
Launch PR
Products, projects, stores, funds and apps: story, embargo, media list, press kit and day-of coordination.
Press meets and event PR
Invites, briefing notes, spokesperson preparation and follow-up for press conferences, launches and exhibitions.
Crisis communication
A holding statement, one spokesperson, the facts in order and a calm plan for the first 48 hours.
Media monitoring and reports
Every mention tracked, with a written monthly report on coverage, reach and what we change next.
Media training
Practice interviews, key messages and tough-question drills before your spokesperson faces a camera.
Regional language PR
Stories planned for English, Hindi, Marathi and Gujarati media where your customers read.
Have news to share? Let us talk.
Tell us what you are announcing. We call you back, ask the right questions and send a written scope before you commit.
From brief to coverage
The same five steps for every service.
Brief
You tell us your news, goal and audience.
Scope
We send a written plan, timeline and cost.
Prepare
Release, press kit and spokesperson notes.
Pitch
One-to-one outreach and follow-up.
Report
Every result, in writing, every month.
How PR services are priced in Mumbai
Typical ways Mumbai agencies charge. Troika Tech quotes after understanding your goal, with a written scope.
| Model | Best for | What to expect |
|---|---|---|
| Single press release | One announcement | Writing plus targeted distribution; quoted per release |
| Project PR | A launch or event | A fixed scope for 4 to 8 weeks around one moment |
| Monthly retainer | Ongoing visibility | Commonly ₹65,000 to ₹3,00,000+ a month in Mumbai |
| Crisis support | Something went wrong | Immediate help, priced by duration and scale |
Ranges reflect publicly listed Mumbai agency pricing in October 2026; GST is extra in most quotes.
Which PR services fit your stage?
A new business with one big announcement usually needs a press release, a short media list and spokesperson preparation. A growing company that wants steady visibility benefits from monthly media relations and founder profiling. A large or regulated business needs crisis readiness and compliance-checked communication as well.
You do not have to buy everything at once. Many clients start with one project, see how we work, and then move to a monthly plan. Every plan starts with a written scope, so you know exactly what you are paying for.
The kinds of PR agencies you will meet in Mumbai
Each type suits a different business. Knowing the difference saves money.
Large network agencies
Global or national networks with big teams. Strong for large corporates, IPOs and multi-city mandates; retainers are usually high.
Independent full-service firms
Established Indian agencies covering most sectors. A balance of reach and attention for mid-size and large brands.
Boutique and specialist agencies
Smaller teams focused on a sector such as real estate, healthcare, tech or lifestyle. Senior people often work on your account.
Influencer and entertainment shops
Focused on creators, celebrities and social buzz. Good for consumer launches; less suited to business or financial media.
Press release distribution services
Pay-per-release platforms. Useful for official announcements, but not a substitute for relationships and pitching.
Boutique PR teams
Smaller Mumbai teams like Troika Tech where senior people write and pitch your story themselves.
Ten checks before you sign
Ask every agency, including us.
They ask about your story first
Good PR starts with what is newsworthy about you.
They name the media they will target
And explain why your story suits them.
They show recent, linked coverage
Real article links, not just logos.
They never guarantee editorial coverage
Guaranteed usually means paid.
They separate paid and earned
And price them separately.
They know your sector's rules
Finance, healthcare and real estate need care with claims.
You meet the people who do the work
Not only the sales team.
They give a written scope
Deliverables, timeline and cost on paper.
They report monthly in writing
Pitches, interviews, mentions and lessons.
They work in your audience's languages
English, Hindi, Marathi or Gujarati as needed.
Signs to walk away
Common in Mumbai, and none of them builds lasting reputation.
Guaranteed front-page or top-publication coverage within days
A warning sign. Ask the agency to explain it in writing before you sign.
"As featured in" logos with no links to real articles
A warning sign. Ask the agency to explain it in writing before you sign.
A price per article with no story or strategy discussed
A warning sign. Ask the agency to explain it in writing before you sign.
Mass press-release blasts to thousands of addresses
A warning sign. Ask the agency to explain it in writing before you sign.
Long contracts with no written monthly report
A warning sign. Ask the agency to explain it in writing before you sign.
Pressure to sign before they understand your business
A warning sign. Ask the agency to explain it in writing before you sign.
PR services by industry
Each sector has its own journalists, rules and calendar.
Real estate PR
Project launches, possession news and developer profiles.
Read more →Healthcare PR
Hospitals, clinics and doctors, with medical facts checked.
Read more →Startup PR
Funding, launches and founder stories for the startup media.
Read more →Financial PR
Banks, NBFCs, fintech and wealth firms, within compliance rules.
Read more →Education PR
Schools, colleges and coaching: admissions, results and faculty.
Read more →Ready for coverage that builds trust?
Tell us what you are announcing. We call you back, ask the right questions and send a written scope before you commit.
Best PR agency in Mumbai: questions
Which PR service should I start with?
If you have one clear announcement, start with a press release or project PR. If you want steady visibility, a monthly plan with media relations and founder profiling works better.
Do you guarantee coverage?
No. Editors decide what they publish. We improve your chances with a real story, the right journalists and good timing, and we label any paid placement clearly.
Can I buy just one press release?
Yes. We write it, prepare a photo and send it to the journalists who cover your subject.
Do you write in Hindi, Marathi and Gujarati?
Yes, where your audience reads those languages.
How do you report results?
A monthly written report with every pitch, interview and published mention, plus what we will change next.
What do you need from us?
Your news or goal, a few facts and numbers, a spokesperson, and approval before anything goes out.
Which is the best PR agency in Mumbai?
The best agency depends on your sector, goal and budget. Large networks suit big corporates; boutiques and specialists often suit startups and SMEs. Use the checks on this page to compare.
How much should I pay a PR agency in Mumbai?
Boutique retainers commonly start around ₹65,000 a month; established agencies charge ₹1,50,000 to ₹3,00,000+. Project PR is quoted separately.
Can a PR agency guarantee coverage?
Not for editorial coverage. Only paid placements are guaranteed, and they should be labelled as paid.
How long before I see results?
A strong, timely announcement can be covered within days; reputation-building usually takes a few months.
Should I choose a big or small agency?
Choose the one where senior people will work on your account and that understands your sector.
What should a PR proposal include?
Your story angles, target media, deliverables, timeline, cost, and how results will be reported.