India's media capital is also its noisiest newsroom
Mumbai is where most of India's business newspapers, financial channels and agencies sit. That is an advantage: the journalists who decide what the country reads about money, markets, real estate and entertainment are a short train ride away. It is also the hardest place to be heard. Reporters here receive hundreds of pitches a day, most of them generic press releases with no real news in them.
Good PR in Mumbai therefore starts before anything is written. What is actually new? Why does it matter to this reporter's readers today? Who can speak about it with authority, and with which numbers? A plain story with a real angle, sent to ten right people, does better than a polished release blasted to a thousand.
That is how we work. We spend more time on the story and the list than on the send button, and we tell you honestly when something is not news yet.
PR services for Mumbai businesses
Pick one service for a single announcement, or combine them into an ongoing plan.
Press releases that get read
News written the way journalists need it: the headline, the facts, a quote worth using and a clean picture. Then sent to the right desks, not a blast list.
Media relations and outreach
Story ideas pitched one by one to the reporters and editors who cover your sector, with follow-up and interview coordination.
Founder and CXO profiling
Interviews, opinion pieces and expert comments that make your founder the person journalists call on your subject.
Launch PR
A product, project, store or fund launch planned backwards from the date: story, media list, embargo, press kit and day-of coordination.
Digital PR and online reputation
Coverage on news and industry websites, a clean search result for your brand name, and a plan for reviews and profiles.
Crisis communication support
A holding statement, one spokesperson, the facts in order and a calm plan for the first 48 hours when something goes wrong.
Press meets and event PR
Invites, briefing notes, spokesperson preparation and follow-up for press conferences, launches and exhibitions.
Media training
Practice interviews, key messages and tough-question drills before your spokesperson faces a camera or a journalist.
From your news to published coverage
Five steps, the same every time, so you always know what is happening and why.
Listen
We learn your business, your news, your customers and what you want people to believe about you.
Find the story
We decide what is genuinely newsworthy, for which audience and which kind of media.
Prepare
Press release, press kit, spokesperson notes and a media list built for this story only.
Pitch and follow up
One-to-one pitches, interview coordination and polite follow-ups, never mass mail.
Report
Every mention, interview and link, with what worked and what we change next month.
Have news to share? Let us talk.
Tell us what you are announcing. We call you back, ask the right questions and send a written scope before you commit.
Where your story can appear
Each kind of media wants a different story. We decide where yours fits before we pitch anyone.
National business press
Mumbai is home to most of India's business newspapers and channels. A good story with real numbers belongs here.
City and suburban news
English, Marathi and Gujarati city pages cover openings, local events, civic stories and neighbourhood businesses.
Business television
Founders and CXOs explaining a result, a trend or a market move. Needs a prepared, confident spokesperson.
Startup and tech media
Online publications that follow funding, products and founders. Fast-moving and data-hungry.
Trade and industry journals
Sector publications read by the buyers, dealers and partners who matter most to B2B brands.
Podcasts, YouTube and creators
Long-form conversations and creator content that reach audiences traditional media no longer does.
PR for Mumbai's key industries
Every sector has its own journalists, its own rules and its own news calendar.
Real estate and infrastructure
Project launches, possession milestones, RERA-careful announcements and developer profiles.
Read more →Banking, finance and insurance
Results, product launches and leadership commentary, written within the rules your compliance team sets.
Read more →Startups and technology
Funding news, product launches and founder stories timed for the startup and business media.
Read more →Healthcare and wellness
Hospital and clinic news, doctor expertise and health awareness campaigns, with medical facts checked.
Read more →Education and coaching
Admissions season stories, results, faculty expertise and campus events.
Read more →Retail, lifestyle and D2C
Store openings, collections, festive campaigns and creator collaborations.
Manufacturing and exports
Trade-fair news, capacity expansion, certifications and B2B thought leadership.
Hospitality and events
Openings, menus, festivals and event coverage across Mumbai and MMR.
What does a PR agency in Mumbai cost?
Typical ranges businesses are quoted in Mumbai in 2026. Use them to judge any proposal, including ours.
| Option | Typical cost | What you get |
|---|---|---|
| In-house PR manager in Mumbai | ₹80,000 to ₹1,80,000 a month in salary and costs | One person; media contacts depend on their past roles |
| Mumbai PR agency retainer | Commonly ₹65,000 to ₹3,00,000+ a month | A team, ongoing media relations and reporting |
| Large or enterprise mandates | ₹1,50,000+ a month | Multi-city, crisis readiness, several spokespeople |
| Project PR (a launch or one announcement) | Quoted per project | Good for testing an agency before a retainer |
| TTS Digital | On request, after we understand your goals | You get a written scope before you commit |
Ranges are drawn from publicly listed Mumbai agency pricing and in-house salary benchmarks in October 2026; GST is extra in most quotes.
Earned trust vs paid space
Advertising: you pay for the space and control every word. Reach is predictable, but readers know it is an advert. Best for offers, deadlines and direct response.
Public relations: a journalist or editor chooses to write about you. You do not control the final words, but the coverage carries the publication's credibility. Best for trust, authority and reputation.
How to choose the right PR agency in Mumbai
Eight checks to run on any agency before you sign, ours included.
They ask about your story before your budget
Good PR starts with what is newsworthy about you.
They explain who they will pitch, and why
A clear plan beats a long list of logos.
They never guarantee coverage
Editors decide what to publish. "Guaranteed" usually means paid or low-value placements.
They say what is paid and what is earned
Sponsored content is legitimate, but it should be labelled and priced as such.
They report every month
Mentions, interviews, links and lessons, in writing.
They understand your sector's rules
Finance, healthcare and real estate need extra care with claims.
They are reachable
A named person who answers the phone when news breaks.
They can work in Marathi and Gujarati as well as English
Mumbai reads in more than one language.
Five signs an agency is selling space, not PR
These are common in Mumbai. None of them builds lasting reputation.
Promises of "guaranteed" articles in top publications within days
A warning sign. Ask the agency to explain it in writing before you sign.
"As featured in" logos with no links to the actual articles
A warning sign. Ask the agency to explain it in writing before you sign.
A price per article, with no story or strategy discussed
A warning sign. Ask the agency to explain it in writing before you sign.
Mass press-release blasts to thousands of addresses
A warning sign. Ask the agency to explain it in writing before you sign.
No written report of what was pitched and what was published
A warning sign. Ask the agency to explain it in writing before you sign.
Coverage TTS Digital has earned
We use the same PR process for our own launches.
Ready for coverage that builds trust?
Message us on WhatsApp, call us or fill in the form. We call you back, understand your goals and send a written scope.
PR agency in Mumbai: questions
What does a PR agency in Mumbai do?
It helps your business earn coverage and trust: finding your story, writing press releases, pitching journalists, preparing spokespeople, handling interviews and managing communication during a crisis.
How much does a PR agency in Mumbai cost?
Retainers in Mumbai commonly range from about ₹65,000 to ₹3,00,000+ a month, and large mandates more. Project PR for a single launch is quoted separately. TTS Digital quotes after understanding your goals, with a written scope.
Can a PR agency guarantee media coverage?
No honest agency can. Editors decide what they publish. A good agency improves your chances with a real story, the right journalists and good timing, and tells you clearly when something is paid.
How long does PR take to show results?
A strong, timely announcement can be covered within days. Building a reputation, with founder profiles and regular coverage, usually takes a few months of steady work.
What is the difference between PR and advertising?
Advertising is paid space you control. PR is coverage you earn: journalists and editors choose to write about you, which usually carries more trust.
Do you write press releases?
Yes. We write the release, prepare the press kit and send it to the journalists who cover your subject.
Do you handle founder and CXO PR?
Yes: interviews, opinion articles, expert comments and preparation for television and podcasts.
Can you help in a crisis?
Yes. We help you prepare a holding statement, choose one spokesperson, get the facts in order and plan the first 48 hours.
Do you work in Marathi and Gujarati?
Yes. Mumbai reads in several languages, so we plan stories for English, Marathi and Gujarati media where it suits your audience.
Do you only work with Mumbai businesses?
Mumbai and MMR are our home market, and we can plan national coverage for businesses anywhere in India.
Do you offer media training?
Yes. We prepare your spokesperson with key messages, practice interviews and tough-question drills before press meets and TV appearances.
Who is TTS Digital?
TTS Digital is a Mumbai technology and marketing company founded in 2012, with an office in Mira Road East. Public relations and media outreach is what we do.
What do you need from us to start?
Your news or goal, a few facts and numbers, a spokesperson, and approval of the press release before it goes out.
How do we get started?
Message us on WhatsApp, call +91 98674 33544 or fill in the form on this page. We will call you, understand your goals and send a written scope.
Talk to the TTS Digital PR team
Call, WhatsApp, email or visit our office in Mira Road East.
Message us on WhatsApp and tell us what you are announcing.
+91 98674 33544: talk to the TTS Digital PR team.
info@troikatech.in: for briefs, quotes and press kits.
TTS Digital, 702, B44, Sector 1, Shanti Nagar, Mira Road East, Maharashtra 401107. Open in Google Maps.
By appointment. Message us first so the right person is there.